Bank
MOHAMMAD HOSSEIN Hadavi; Behrooz Ghasemi; SOHEIL SARMAD SAEIDI
Abstract
In the current situation of the country, realizing macroeconomic policies and achieving the goals of the resistive economy, financing the needs of the real and productive sectors of the economy, especially in the field of indirect provision of funds needed for those active in industrial markets, has ...
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In the current situation of the country, realizing macroeconomic policies and achieving the goals of the resistive economy, financing the needs of the real and productive sectors of the economy, especially in the field of indirect provision of funds needed for those active in industrial markets, has become more important than before. It is necessary to find solutions that can respond to the increasing demand for credit services in banks in the current inflationary conditions of the economy and help in the direct financing of the production chain. The use of alternative solutions for granting facilities, such as opening Rial letters of credit, while fulfilling the expectations of industrial customers, is not only compatible with the rules of Islamic banking, but is also attractive for banks because it helps to increase non- shared income. In this regard, conducting applied research with the aim of financial development of commercial banks and improving the marketing methods of financing tools, while helping to strengthen the country's financial system and facilitating the implementation of the general policies of the resistive economy, can also be a way forward in the prosperity of production. This research was carried out with a qualitative approach and with the grounded theory method. Then banking industry experts, experts, managers and other people familiar with the process of opening letters of credit in Sadaret Bank of Iran were selected by snowball method and after interviewing them, data analysis was done in three stages of open coding, axial coding and code Selection was done. Finally, the pattern of prioritization of industrial customers applying for internal letters of credit in Saderat Bank and other commercial banks was presented.
MOHAMMAD HOSSEIN Hadavi; Behrooz Ghasemi; SOHEIL SARMAD SAEIDI
Abstract
Financial development in banks, as the most important pillar of Iran's financing system, requires identifying business opportunities and facilitating the exchange of goods and services through diversification of financing methods and focusing on improving the effectiveness of the resource allocation ...
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Financial development in banks, as the most important pillar of Iran's financing system, requires identifying business opportunities and facilitating the exchange of goods and services through diversification of financing methods and focusing on improving the effectiveness of the resource allocation system with the aim of attracting Customer satisfaction.Achieving these goals requires the use of integrated management systems that simultaneously focus on financial, marketing and decision-making issues. Credit solutions such as inland letters of credit are especially important in the field of indirect provision of funds needed for those active in industrial markets, which are referred to industrial customers.In this research, based on the grounded theory methods and the multi-criteria decision-making combined approach, the criteria for segmenting industrial customers applying for inland letters of credit and the internal and external factors affecting the development of services to this group of customers were prioritized. The findings of the research show that if the bank focuses on eliminating the weaknesses in the system in order to take advantage of significant environmental opportunities in the business environment of customers, it will have a smoother path for financial development and the realization of its financial goals and policies.
